Mobile phone sales fell 2.7% to a record high in November, according to industry research firm NPD Group, though analysts say that’s due in part to the launch of Apple’s iPhone 6 and 6 Plus, as well as an uptick in Android and Microsoft’s Xbox consoles.
The numbers were released Thursday by NPD, which said mobile phone sales grew 1.7%, which is an increase from last month.
However, analysts said that is due in large part to Apple’s launch of the iPhone 6, which was the best-selling phone in November and a strong first-half performance.NPD analyst Colin Broughton said Apple’s success on November 6 helped push sales higher than the prior month.
He said the smartphone market has been a strong one for several years now, but that the iPhone’s success has had a larger impact on mobile phone growth than some other recent smartphone releases.
The iPhone 6 was the top-selling smartphone in the U.S. on November 5, and the iPhone 5S was in second place.
Broughson said the success of the phones has led to the rise of the “mobile phone” segment, which includes both Apple devices and Android devices.
Broughton attributed the shift to an increase in consumers choosing to purchase iPhones from the new, larger Apple-branded brands.
The rise of this segment is due to the iPhone being able to connect with more devices and have an even wider user base.
Boughton said it also helped that Apple’s new iPhone 6 Plus was a “bigger” phone than previous iPhone models.
While Broughtons findings showed that the mobile phone market grew 2.5% in November compared to the previous month, he noted that he wasn’t sure what effect this would have on the consumer electronics industry.
The number of new devices sold by consumers was up 2.6% in the third quarter compared to a year ago, and NPD noted that the year-over-year increase was only slightly lower at 2.9%.
The report also noted that Apple continued to hold the lead in the smartphone segment, despite the launch and subsequent decline of Microsoft’s XBox console.
In November, Xbox sales rose 12% to more than 10 million units, but they fell 2% to just over 6 million in November.NDP analyst Kevin Murphy said the XBox sales growth is due largely to the continued success of Sony’s PS4 console.
However in November sales were down 11% compared to October.NPC revenue, meanwhile, was down 4.5%, according to NPD.
Murphy said it’s possible that the decline in PC shipments could be related to a combination of factors, but he said there was “no evidence” to suggest a decline in sales or PC shipments.
The PC segment grew 5.7 percent in November to 3.7 million units.
In December, PC sales were up 4.3% to 6.1 million units and in January, PC shipments rose 9.1% to 3 million units overall.
The report did not give a time frame for the end of the year for the NPD’s results.