It was a long time coming.
Mobile phones were still only a novelty for the mass audience.
But in 2017, the mobile market is now an extremely profitable one.
Mobile phone makers have realised that their phones are the most important devices of our digital lives.
And with the mobile phone revolution, they have realised their customers’ needs.
The rise of smartphones in the past few years has coincided with the rise of mobile internet, with smartphones becoming the primary means of accessing online content and social media.
With the advent of the internet, mobile phones became a huge part of our daily lives, and they are increasingly the main way we access information, share photos, and video.
But with the proliferation of smartphones and their rapid adoption, mobile internet has led to a huge spike in mobile phone sales.
With more people spending their days online, the demand for more phones has grown exponentially.
Mobile operators have been caught between competing with one another for the attention of their customers.
The rising cost of the mobile phones meant that even the cheapest smartphone could cost thousands of rupees (around US$60).
This made it increasingly difficult for the operators to meet their revenue targets.
As a result, the industry has experienced a major contraction, and in 2017 the number of mobile phone units sold in India fell to just over 30 million.
In 2018, the number dropped to just under 23 million, with the industry reporting a loss of Rs. 8,569 crore.
As the number and cost of smartphones have risen, so too has the volume of revenue that mobile operators have to earn.
This means that it is becoming increasingly difficult to keep the costs down.
For example, the annual operating cost for a new smartphone in 2018 was around Rs. 14,826 crore.
This is nearly double the operating cost of a year ago.
As mobile operators are facing increasing pressure from their customers to cut costs, they are turning to new methods of profit.
This is a scenario that we have seen in the mobile telecom sector in the last five years.
In 2015, the cost of selling a phone was about Rs. 5,400.
In 2016, it was about 1,500 rupees.
In 2017, it is more than 10 times the price.
With so much demand for new smartphones and the low cost of owning a phone, it has become increasingly difficult (and expensive) for operators to keep their costs down and provide the quality and service that their customers expect.
The mobile phone industry is a big business.
And as the demand grows, the revenue it generates becomes increasingly important.
But with the increasing cost of devices and the increasing revenue that operators are expected to collect from users, it makes sense that they need to make cuts in the cost and revenue.
This article first appeared on The Hindu.
The views expressed in this article are the author’s own and do not necessarily reflect Al Jazeera’s editorial policy.