Mobile phone sales in Florida continue to drop as consumers increasingly look to cheaper and more affordable alternatives.
The latest Nielsen data shows that the number of mobile phone subscriptions dropped from 2.2 million in 2016 to 1.8 million in 2017.
Nielsen reports that the total number of active subscribers decreased by 2.1 million.
The company also reports that “average annual cost per monthly mobile phone was $10.30 in 2017, down from $15.95 in 2016.”
Despite these declines, Nielsen says that there are still more subscribers than consumers.
Nielsen says the number-of-subscribers trend line is moving in the opposite direction of the number that Nielsen has been tracking for years.
The number of subscribers that Nielsen tracked in 2016 remained stable, at around 2.5 million.
Nielsen noted that it is not yet certain if these subscribers will remain the same or drop.
“There is no guarantee that a particular smartphone will have the same reach and performance that it had a few years ago,” Nielsen said.
“But it is clear that the popularity of mobile phones is continuing to decline.
It is not clear yet if the decline in subscribers will continue.”
A report by Bloomberg suggests that this decline will continue as the smartphone market continues to grow, and as the number and cost of devices increases.
The report claims that smartphone usage in the U.S. continues to drop.
According to Bloomberg, the total amount of wireless subscriptions in the United States fell to a record low of 1.9 million in the third quarter of 2017, while the total value of mobile data subscriptions reached a record high of $6.1 billion.
“This quarter’s numbers show that mobile phone users are no longer the largest users of the wireless spectrum,” Bloomberg reports.
“Instead, they are being replaced by the average consumer, who has fewer alternatives for data services.
And as more consumers have to rely on their phones as a primary device for entertainment, communications and entertainment, they have no choice but to choose from more expensive devices.”
The decline in mobile phone subscribers will only continue as demand for the devices continues to decrease, as new smartphones become cheaper, cheaper devices become more common, and the devices are increasingly limited in functionality.